Shenzhen News Network, June 21, 2024(Shenzhen Evening News reporter Zeng Hongshi Gengye) “National women’s clothing look at Shenzhen, Shenzhen women’s clothing to see the big waves.” This is an image annotation of the industry’s status of Dalang fashion town in the Chinese clothing industry.
As one of the seven key areas of the “World -Class Fashion Town” and one of the seven major areas of Longhua District, the Dalang Fashion Town gathers a large number of Chinese head women’s fashion companies.The annual output value exceeds 10 billion yuan, which is a gorgeous business card in Shenzhen.At present, Dalang Fashion Town is using digital technology to accelerate industrial transformation and build a special cultural district of Shenzhen and a national benchmark industrial agglomeration area.
Original design promotes the renewal of the traditional clothing industry
During the Dragon Boat Festival, in the popular variety show “Singer 2024” festival promotional film, singer Na Ying wrapped a red dress and waved the drumsticks and knocked on the national wind drums.Even more glamorous and particularly eye -catching.
This belt comes from the Shenzhen Gaoding clothing brand “Deep Crane”.With curiosity, the reporter recently came to the “Deep Crane” studio located in the public service platform of Dalang Fashion Town, Longhua District, and saw Peng Jing, the founder of the “Deep Crane” brand.
“Let Chinese traditional culture elements’ small and fine -essentials appear in modern clothing. This is the principle of integrating non -heritage and fashion, and the design concept of ‘deep crane’.” Peng Jing told the deep night reporter that “deep crane”Pay attention to the integration of modern aesthetic and traditional Chinese culture elements, and use non -heritage gold embroidery to design high -level clothing belonging to Chinese style.In this golden embroidery belt, the beautiful stories in “The Book of Songs” such as “Guan Yan”, “Ge Qin”, “Tao Yan” have transformed into symbols and totems, carrying quaint and deep and thick cultural power.
In recent years, fashion and diversity are becoming a new label of the big wave fashion town.The reason to present this change is that the waves are open to embrace, embrace the original design power, and gather a group of excellent designers to continue to grow and strengthen the local clothing brands.Peng Jing is one of them. She believes that “deep cranes” settled in Shenzhen and settled in Dalang fashion town.Important window -oriented windows, which meets the market positioning of the brand to open up the international market, can better highlight the “height” of high -definition clothing.
Digital empowerment to create new opportunities for the development of fashion industry
Nowadays, walking in Dalang Fashion Town can clearly feel that a traditional fashion industry is surging.
In recent years, Longhua District has actively explored the road of digital transformation in accordance with its own characteristics.In September 2022, Dalang (Huawei) Fashion Industry Digital Innovation Center launched in Dalang Fashion Town, opening a “smart engine” for the development of the fashion industry.
The relevant person in charge of the Dalang (Huawei) Fashion Industry Digital Innovation Center told the deep night reporter that during the research process, enterprises urgently stated that they need to strengthen the synergy of the industrial chain to reduce costs, thereby promoting the upgrading and development of the entire clothing industry chain.As a result, the Dalang Innovation Center came into being.
Taking Shenzhen Winning Ling Zhishang Clothing Technology Co., Ltd. as an example.In the past, the team leader was needed to distribute the process with personal experience during production. The process distribution was unscientific, which led to production congestion. Now, companies have introduced the “employee skill matrix algorithm and process intelligent distribution algorithm”, according to the technical capabilities of employees’ technical capabilities,, Fitly allocate the procedures on demand and quickly, improve the average production average efficiency of 10%, increase the process distribution efficiency by 90%, and reduce the cost of human resources by 20%. In the endEssence
Behind the scenes of the scenes of the Dalang Fashion Town, it is the big change of the fashion industry.Through years of development, the Dalang Fashion Town has now become a new benchmark for the integration and development of China’s “digital+fashion”, and has achieved production and operation links such as commodity planning, research and development, supply collaboration, manufacturing, warehousing and logistics, brand operations, membership management and other production and operation links.Deep fusion with digital technology.Up to now, 39 fashion companies in the town have developed digital transformation, and the transformation to digitalization has become the point of high -quality development of the Dalang fashion town’s fashion industry.
Grasp the first machine to promote the deep integration of “production and city humanities”
In the wave of transformation in the fashion industry, why can the Dalang fashion town seize the opportunity?
“Shenzhen has gradually developed as one of the most developed cities in China. The commercial brand is very competitive, and the designer brand has also risen strongly.”With consumer needs, Shenzhen’s clothing industry is constantly breaking through the traditional development model, using new technologies such as artificial intelligence and big data to actively promote industry transformation and upgrading, and improve the industrial service system.
In Pan Ming’s view, Shenzhen has strong manufacturing capabilities and supply chains, and has formed a number of industrial clusters, including the large wave fashion town. These high -quality foundations are important guarantees for Shenzhen’s clothing for a long time.
As the fashion landmark of the Guangdong -Hong Kong -Macao Greater Bay Area, Dalang Fashion Town is not only the main position of Shenzhen Fashion Industry New City, but also a benchmark cluster area for the national fashion industry.The nearly one -third of the country’s “Golden Top Award” and 30 “Top Ten Fashion Designers in China” have won five national “national independent innovation demonstration zones” and “national fashion clothing industry well -known brand demonstration zone”.The industry development pattern of “Chinese women’s clothing to see Shenzhen, Shenzhen women’s clothing watching big waves” is built.
Pan Ming believes that by promoting the in -depth integration of digital technology and the fashion industry, the Dalang Fashion Town can enhance the influence of fashion brands with new models, new technologies, and immersive experiences, and build digital fashion based on digital fashion, humanistic fashion as the basisThe deep integration of the “production city humanity” of nuclear and ecological fashion plastic rhymes, from the “Shenzhen characteristic cultural district” to the “world -class fashion characteristic towns” with Shenzhen characteristics and Shenzhen logo.
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